Category: #function

  • Personas and Archetypes

    Personas and Archetypes

    What Non-conformers are these hidden amongst my user audience? When thinking about a spectrum of personas, it’s useful to consider the individual’s wants and needs. Viewing them on a visual landscape allows you to zoom out and consider the commonalities between individual personas, and potentially discover an archetype. This Thinkery was captured live during a…

  • The Four Stages of Engagement

    The Four Stages of Engagement

    The “Quatro Stagioni” of engaging your audience? Yummy. I can remember a growing awareness of proper pizza in my teens. Indeed my first taste of proper pizza was a very good experience, and over the years I have definitely built a relationship with pizza that is now unshakable. Deep pan pizza though? Forget it. You…

  • Kanban. It’s Fantan-stic. Okay, I should stick to drawing…

    Kanban. It’s Fantan-stic. Okay, I should stick to drawing…

    Taking a Kanban approach to how I creatively organise my work has revolutionised my process. It’s less about nailing everything down, but more about getting a feel for what stage things are at. Ultimately, I want to avoid getting unnecessarily overwhelmed: You call it “messy”, but I prefer creatively organised… This Thinkery was captured live…

  • Onboarding – Arrrrrgh!

    Onboarding – Arrrrrgh!

    I’ve been involved in a number of projects where the onboarding feels like this. I’m sure I’m not alone. So many things to read later (that will never get read…) This Thinkery was captured live during a series of workshops by We Are Open, for Catalyst.

  • Persona Spectrum

    Persona Spectrum

    Over the last few years, I’ve done a lot of visual work with project teams helping to define personas. We need to step inside the shoes of these different people in order to build the right features. A Persona Spectrum looks at how you can find commonality across some personas in order to build features…

  • An Architecture of Participation

    An Architecture of Participation

    How will someone know how to get involved with your project if you don’t put out some signposts? Doing anything community oriented requires an architecture of participation. You can read more about it from We Are Open. This Thinkery was captured live during a series of workshops by We Are Open, for Catalyst.

  • A tech project is like…

    A tech project is like…

    Trying to build technology to solve a problem is always a rollercoaster ride. You can’t see the twists and turns up ahead. But if you’ve been on the ride before, you know they’re there. That’s okay – just don’t plan (or budget) for a straight road… This Thinkery was captured live during a series of…

  • What grows in your Zombie Garden?

    What grows in your Zombie Garden?

    You know those ideas that don’t quite make the grade but you need to put them somewhere? Put them in the zombie garden. Recognise their malformed existence. Because chances are, they will raise their heads once more – hopefully in a way that brings life your project… This Thinkery was captured live during a series…

  • Mapping your stakeholders

    Mapping your stakeholders

    Who has the right to have an opinion on your project? Whose opinion is worth listening to? Constructing a stakeholder map can help by plotting stakeholders interest against involvement in the project. You can get a better idea by watching this video by Laura Hilliger This Thinkery was captured live during a series of workshops…

  • Small changes make a big difference…

    Small changes make a big difference…

    In my experience, opportunity for innovation is hidden in the grubby detail. It’s not obvious at the time but with a little digging it becomes apparent. Small changes can always make a big difference. This Thinkery was captured live during a series of workshops by We Are Open, for Catalyst.

  • Make it Digital

    Make it Digital

    “Let’s make it digital! It would be so much more efficient.” Before doing that, let’s think about who we are excluding by making it digital – and how. In my experience digital services are usually skewed towards the needs of the provider, rather than those who depend on the service. This Thinkery was captured live…

  • We don’t know what we don’t know

    We don’t know what we don’t know

    When we think about how to solve a problem we can only really use what we’ve come across before. We don’t know what we don’t know. That’s why it’s useful to be exposed to all sorts of different potential solutions and to ask yourself what can I use that for? This Thinkery was captured live…

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