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The Binary Decision

The Binary Decision

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I’m now in the habit of carrying around a sketchbook and scribbling down a thought as it jumps around in my brain. I’ve recently noticed that being creative requires a lot of noticing (notice what i did there?…) In this instance I was noticing how decisions are rarely binary, even thought its in our nature to reduce them to a binary state in order to be able to make a decision we’re happy with.

Ideation and thinkery…


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Oh, the need for a creative process in order to ideate and innovate! In my experience, people have different strengths when it comes to thinking, and without a recognition of this (and a process), one person’s sideways idea is discounted as silly, or even worse, seen as a threat. Tom Barrett’s blog entitled “The ebb and flow between divergent and convergent thinking” caught my eye, and before long I found myself pruning trees…

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#innovation #TOLC
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