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Diffusion of Innovation

Aha! So it’s not just me…

When I first saw this, it face-slapped me like an un-hinged double hi-five. At the time, I was pitching an e-portfolio solution to different training organisations, which was really quite hit and miss. After a while, I realised the product I was selling was actually “Change” – and that change meant pain. Potential customers varied wildly in their appetite for change, but also in their ability to change…

You can use this image for free without changing it as long you include the attribution below:

Diffusion of Innovation
by @bryanMMathers
is licenced under CC-BY-ND


I just create stuff from conversations. I’ve tried to pop them into categories – but who knows…

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