There’s little point in constructing a website unless you know what your message is, and who you’re trying to say it to. Form does indeed follow function. A really insightful way of doing this is to use facilitated dialogue with a diverse group, and trust that the knowledge is in the room…
You can use this image for free without changing it as long you include the attribution below:
See the why…
by @bryanMMathers
is licenced under CC-BY-ND