Web2.0—the web of platforms, personalization, clickbait, and filter bubbles—is the only web most students know. That web exists by extracting individuals’ data through persistent surveillance, data mining, tracking, and browser fingerprinting and then seeking new and “innovative” ways to monetize that data. As platforms and advertisers seek to perfect these strategies, colleges and universities rush to mimic those strategies in order to improve retention.
From Pedagogy and the Logic of Platforms by Chris Gilliard via this post by Brian Lamb