With the genesis of the Wapisasa concept in my head, I was keen to use a different model. A people-first model. A social business. I wanted to pin the social purpose to our foreheads, so that profit never became our top priority.
I wanted to run Wapisasa as a business, but never wanted to lose sight of its social aim: to provide credential-poor young people access to fulfilling digital careers. After bouncing my ideas off a few key people, I set it up using the legal vehicle of a C.I.C. (Community Interest Company) — essentially a UK limited company, with asset locks written into it’s articles of association, and, of course, a social aim.