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Personas and Archetypes

What Non-conformers are these hidden amongst my user audience? When thinking about a spectrum of personas, it’s useful to consider the individual’s wants and needs. Viewing them on a visual landscape allows you to zoom out and consider the commonalities between individual personas, and potentially discover an archetype.

This Thinkery was captured live during a series of workshops by We Are Open, for Catalyst.

You can use this image for free without changing it as long you include the attribution below:

Personas and Archetypes
by @bryanMMathers
is licenced under CC-BY-ND


I just create stuff from conversations. I’ve tried to pop them into categories – but who knows…

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