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Persona Spectrum

Over the last few years, I’ve done a lot of visual work with project teams helping to define personas. We need to step inside the shoes of these different people in order to build the right features. A Persona Spectrum looks at how you can find commonality across some personas in order to build features for wider groups of users. And yes, this drawing does remind me a little of the Sesame Street One to Twelve song

This Thinkery was captured live during a series of workshops by We Are Open, for Catalyst.

You can use this image for free without changing it as long you include the attribution below:

Persona Spectrum
by @bryanMMathers
is licenced under CC-BY-ND


I just create stuff from conversations. I’ve tried to pop them into categories – but who knows…

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