Having sold a couple of businesses, I’m often asked about the ingredients of running a successful start-up. Well, this may be obvious, but it’s top of my list every time. People. But not just your immediate team (which is of course critical), but those who you sell to, those who support what you’re selling, those who act as advocates for you, and those who build whatever your products and deliver your services. Find good people, and figure out how to play them to their strengths.