The stuff you don't know you don't know


I remember being on an entrepreneurship course, not long after co-founding my first business. It was part of an excellent scheme that joined up experts, incubation space in Government buildings, and funding from the Scottish Government. It was just what we needed.

Each week a different expert spoke. Cash is King. David vs Goliath. Why you and your partners really really really need a shareholders agreement…

I remember the words the speaker spoke in relation to this drawing. “It’s the things you don’t know you don’t know that’ll kill you every time…”

I must continually gain exposure from other’s experiences. I wish I’d figured this out earlier…


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