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Double Diamond

I wish I’d known about the Double Diamond design approach when I started building things. It’s deeply embedded in the Visual Thinkery 10 ideas process. Realising the need for an ideation or discovery process and that your first idea is usually not the best idea (just the most obvious). Only by going in multiple directions will you start to see the problem, and its pitfalls, clearly. I’ve always found the 2D layout of the Double Diamond misleading, as it appears like a graph: asking your eyes to progress up and down its top edge. It’s much easier to see as a landscape…

This Thinkery was captured live during a series of workshops by We Are Open, for Catalyst.

You can use this image for free without changing it as long you include the attribution below:

Double Diamond
by @bryanMMathers
is licenced under CC-BY-ND


I just create stuff from conversations. I’ve tried to pop them into categories – but who knows…

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If you’d like to throw me a thought, or would like to commission an image, please get in touch below or if its easier, via twitter.

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