I wish I’d known about the Double Diamond design approach when I started building things. It’s deeply embedded in the Visual Thinkery 10 ideas process. Realising the need for an ideation or discovery process and that your first idea is usually not the best idea (just the most obvious). Only by going in multiple directions will you start to see the problem, and its pitfalls, clearly. I’ve always found the 2D layout of the Double Diamond misleading, as it appears like a graph: asking your eyes to progress up and down its top edge. It’s much easier to see as a landscape…
This Thinkery was captured live during a series of workshops by We Are Open, for Catalyst.