“…creating a fresh brand for an organisation is tricky. In some ways it’s like buying a bold new coat. Liking it isn’t enough. You’ve actually got to wear it…”
From this Visual Thinkery post about the collaborative process of refreshing the GO-GN brand.
You can use this image for free without changing it as long you include the attribution below:
Brand Refresh
by @bryanMMathers
is licenced under CC-BY-ND