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Diffusion of Innovation

Aha! So it’s not just me…

When I first saw this, it face-slapped me like an un-hinged double hi-five. At the time, I was pitching an e-portfolio solution to different training organisations, which was really quite hit and miss. After a while, I realised the product I was selling was actually “Change” – and that change meant pain. Potential customers varied wildly in their appetite for change, but also in their ability to change…

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