Persona Spectrum

Over the last few years, I’ve done a lot of visual work with project teams helping to define personas. We need to step inside the shoes of these different people in order to build the right features. A Persona Spectrum looks at how you can find commonality across some personas in order to build features for wider groups of users. And yes, this drawing does remind me a little of the Sesame Street One to Twelve song…

This Thinkery was captured live during a series of workshops by We Are Open, for Catalyst.