How you made them feel

I was listening to a politics podcast at the beginning of last week (weren’t we all?) and a cursory reference was made to this quote by Maya Angelou. It nibbled at the back of my head until I was prepping for a workshop mid-week. I drew it up and used it as the focal point for discussion on visual communication, and why it matters.

Every communication has an aesthetic, whether or not it’s intended. A printed font feels a certain way. A hand gesture lifts the words being spoken. Certain colours transmit a cultural code.

And this is all happening subliminally…