The Binary Decision

I’m now in the habit of carrying around a sketchbook and scribbling down a thought as it jumps around in my brain. I’ve recently noticed that being creative requires a lot of noticing (notice what i did there?…) In this instance I was noticing how decisions are rarely binary, even thought its in our nature to reduce them to a binary state in order to be able to make a decision we’re happy with.

Bryan Mathers

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Bryan Mathers

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