Get users talking

How do you get a user talking about your product in an open and honest way so that you can stand in their shoes and see what they see? It’s trickier than it looks. For starters, we usually look to confirm what we want to believe (confirmation bias). User testers, on their part, usually say what they think you, the creator and all powerful one, would like to hear. So it’s pretty tricky to construct a user test that will give you insight into how the user really sees your product. It may be worth considering getting someone independent to run the process and gather up the results…

This Thinkery was captured live during a series of workshops by We Are Open, for Catalyst.