Chameleon Branding
What’s wrong with the Torch?
It’s too much like BT.
I suppose people care about the environment these days?
Maybe if we change it to a green tree, they’ll think we care too.
Genius.
<some time later>
Our people want a vague popular nationalism
Maybe if we change it to a Union Jack Tree, they’ll think we’re that too?
Genius.
<some time later…>
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